It’s amazing how many businesses expect their customers to do what they wouldn’t. Just by telling someone you are the best or a nice shop doesn’t make them believe it.
Unless you have a credible award to back up your claim (if your selling coffee this might work – not sure anything could support a nice shop) otherwise, it’s pointless and might even work against you.
There are no short cuts to building brand loyalty. Your brand promises need to compelling but they also need to be authentic.
You need to ensure you deliver a great customer experience every time and in doing so, your customers might feel compelled to share their experience with others. This is far more powerful in attracting new customers than anything you could say about your brand.