Posts Tagged ‘retail brand agency’

brand identity agencies

Design Retail in Melbourne just went up a notch
Following the trend-line of digital brands building direct engagement through bricks and mortar, Iconic trend site The Cool Hunter has opened a retail store in Melbourne’s hip, Prahran – their antidote to boring shopping experiences.

The Cool Hunter Store
142 Commercial Road
Prahran Vic 3181

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retail branding agency

Baking the Value into Value Proposition
Pantry is a fascinating new retail concept from the US created to tap directly into the ever busier lives of consumers. Located in Boston, Pantry is a new kind of grocery store that allows shoppers to buy pre-portioned recipe kits to make quick and simple meals at home beyond the quality in inspiration of the average, harried professional. With recipes such as; Moroccan chicken with cauliflower “couscous” and Vietnamese shaken beef with red watercress salad and pickled onions, not only do the kits provide everything you need to make a delicious dinner, but also exactly the right portions of ingredients, simplifying cooking and eliminating wastage.

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Dove 2

It can be difficult for a global brand to shift with cultural trends while staying true to their brand. Dove has relaunched its hair care range in Japan with a fresher and more feminine packaging, eager to reconnect with the changing market.

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havaianas_1848_49

Havaiana’s Concept Store in Brazil is bright, bold and creative. 

A retail store so simplistic, yet so captivating in my list of exciting consumer experiences, certainly includes the Havaiana flagship store found in the luxury suburb of Sao Paulo, Brazil. Read the rest of this entry »

Brand engagement
Pizza Hut Hong Kong finally makes good use of the pizza box to bring pizza and movies together.

Blockbuster Box turns a commodity into a valuable brand experience. The pizza box transforms with the help of your smart phone a customised lens and some smart promotions into film night, brought to you by the brand.

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Brand agency
Retail brands can’t stand still. They need to constantly innovate and more importantly find ways to reach out to their audience.

Lately, we’ve seen a massive explosion of the pop up shops and gourmet food trucks, now French brand Kenzo is taking their brand to the streets with the Kenzo Fashion Bus.

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retail branding agency

Leading the New World of Mobile for Retail Brands
Recently I came across this great article on marketing and business innovation blog PSFK that featured a study into the merchants and brands that are most effectively integrating mobile into their physical stores. The featured retails include Starbucks, Marc Jacobs, Best Buys, Walgreens, representing retail categories from fashion to pharmacy and dispelling any myths that mobile technology and the people who use it daily are suited to certain retail brands more than others. If you’re in retail and don’t have a mobile strategy in place, it’s time to say goodbye to denial and hello to these six examples to get the brain turning.

Read the article on PSFK.

 

brand agency

It’s amazing how many businesses expect their customers to do what they wouldn’t. Just by telling someone you are the best or a nice shop doesn’t make them believe it.

Unless you have a credible award to back up your claim (if your selling coffee this might work – not sure anything could support a nice shop) otherwise, it’s pointless and might even work against you.

There are no short cuts to building brand loyalty. Your brand promises need to compelling but they also need to be authentic.

You need to ensure you deliver a great customer experience every time and in doing so, your customers might feel compelled to share their experience with others. This is far more powerful in attracting new customers than anything you could say about your brand.

integrated branding agency

Bought something in-store recently? Chances are, your purchase path began online.
Today, almost 80 percent of shoppers who buy in-store start their path to purchase on web or mobile. Multi-channel shopping habits provide a new set of challenges (and opportunities) for retailers—mainly, how to convert online browsing into an in-store purchase.

With most significant purchasing decisions now including a broader consideration set than ever before, trend and business blog PSFK asks; ‘How can companies build and promote a seamless shopping experience?’ in this great exploration of one of the most compelling consumer trends of the decade. To gain some understanding, Adriana Krasniansky  from PSFK interviewed online retail consultancy; Brickwork’s CEO David Munczinski to discuss how consumers don’t separate web, mobile, and in-store channels anymore and what business and brand owners should be doing about it.

You can check out the whole article here…
PSFK provides a new generation of creative minds ideas to live, work and play better.