Camping has never looked so luxury. With a little help from Homecamp, it’s never been a better time to head outdoors with your friends and family this summer.
Posts Tagged ‘retail brand agency’
Brilliant Retail Branding Billboards
From fresh baked bread to adult entertainment, weight loss to health and fitness, you might be surprised how many categories can leverage the engagement power of the shopping bag. With off-shore production significantly reducing the cost of printing these brilliant little moving bill-boards, there’s no longer a reason for any brand to settle for a boring, plain paper bag. And as this collection of 24 of our favorite shopping bag designs goes to show – with a creative spark, every brand can turn-up the engagement dial up-to eleven.
Apple continues to lead the pack of brand leaders
Data published in Apple’s 2014 annual report and another report recently published by retail consultancy eMarketer points to the ongoing dominance of the Apple Retail Store model. With the passing of Steve Jobs many commentators have been watching for signs of the demise of the worlds most valuable and innovative brand, but in the short-to-mid term at least it seems to be business as usual.
Apple stores continue to be the most profitable retail property in the world with sales of US$4798.82 per square foot, beating-out all comers including the big box electronic retailers and top-end fashion brands. With more than a combined one million visitors each day to Apple’s 450 stores world wide spending US$50.6 million per store last year, the combined draw cards of Apple’s brand, product, customer engagement and ‘genius bar’ service offer show no sign of flagging.
Design Retail in Melbourne just went up a notch
Following the trend-line of digital brands building direct engagement through bricks and mortar, Iconic trend site The Cool Hunter has opened a retail store in Melbourne’s hip, Prahran – their antidote to boring shopping experiences.
The Cool Hunter Store
142 Commercial Road
Prahran Vic 3181
Camper’s Brilliant Retail Brand Design
Global shoe brand Camper have once again demonstrated their mastery of creating engaging brand experiences with their latest pop-up store. Celebrating design – which sits at the core of the brand – and the craft of shoe making, Camper have teamed-up with the Vitra Design Museum to create a vision of futurist retail.
Baking the Value into Value Proposition
Pantry is a fascinating new retail concept from the US created to tap directly into the ever busier lives of consumers. Located in Boston, Pantry is a new kind of grocery store that allows shoppers to buy pre-portioned recipe kits to make quick and simple meals at home beyond the quality in inspiration of the average, harried professional. With recipes such as; Moroccan chicken with cauliflower “couscous” and Vietnamese shaken beef with red watercress salad and pickled onions, not only do the kits provide everything you need to make a delicious dinner, but also exactly the right portions of ingredients, simplifying cooking and eliminating wastage.
It can be difficult for a global brand to shift with cultural trends while staying true to their brand. Dove has relaunched its hair care range in Japan with a fresher and more feminine packaging, eager to reconnect with the changing market.
Havaiana’s Concept Store in Brazil is bright, bold and creative.
A retail store so simplistic, yet so captivating in my list of exciting consumer experiences, certainly includes the Havaiana flagship store found in the luxury suburb of Sao Paulo, Brazil. Read the rest of this entry »