Posts Tagged ‘retail brand agency’

retail branding agency

This is not your Grandfather’s Tailor.
With this positioning line New York’s Acustom Apparel introduce a new menswear apparel brand that’s changing the tailored clothing category. By using a 3D body scanner and some neat measuring technology they make tailored clothing that’s better fitting, more accessible, and more affordable than available by traditional methods. They offer bespoke suits, shirts, polos, jeans, chinos, and overcoats from a flagship retail store in SoHo, NY.

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retail branding agency Melbourne

In front of every great brand is a great leader
All of the world’s leading brands have at their helm a visionary leader. The ability of a business leader to engage his workforce and inspire them to lift the business to great heights is a critical part of every great brand. When I think of local uber brands such as kikki.K, Mecca Cosmetics and Grill’d I immediately associate them with their founders and leaders, who inspire their staff to greatness day-in and day-out. Whether leading a brand through change, growth or simply taking the role as the lead brand story-teller, a brand without a leader is like a boat without a rudder.

When Net-A-Porter’s much loved CEO, Mark Sebba retired recently, his staff around the globe were moved to choreograph a remarkable send-off for him. Executive Chairman and Founder of the Net-A-Porter Group, Natalie Massenet explains that she and fellow execs wanted “an amazing and personal tribute to this incredible man who has run our business for the last 11 years. We wanted him to feel how much we love him and give him the recognition he deserves – and to make him immortal in the digital world.”

The truly remarkable farewell was videoed and recently release on youtube (watch after the jump…)

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Brand Agency Melbourne

Last week ‘The Age’ newspaper reported that Australia’s largest home builder Metricon is suing a product review website for publishing misleading reviews about its main competitor without disclosing they were solicited as part a promotion to win an iPad mini. Read the rest of this entry »

retail branding agency

Food Wastage Madness – How Did We Get Here?
How on earth did we ever arrive at the point where producers throw away 300 million tonnes of fresh fruit and vegetables just because of appearance. Somehow the global supermarket chains have hijacked the food chain and are making incredibly wasteful decisions – all on our behalf. Well French supermarket chain Intermarché has launched a glorious fight against food waste with their ‘Inglorious Fruit & Vegetables’ campaign.

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retail brand agency

A Glimpse of the Future Brand Strategy for IKEA
I read a great interview on PSFK recently (link at the bottom of this post) with Rich D’Amico, Deputy Marketing Director at IKEA USA. The interview was exploring where IKEA sees the future of home & furniture design and asks the question; ‘where do they get their drive for innovation?’ D’Amico’s answers point to the exciting convergence of technology and creativity – where else – with 3D printing, a new line of ‘connected home’ devices called HomeSmart, and consumer insight driven creativity.

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retail branding agency

Creating Extraordinary Retail Branding Through Remarkable Customer Experiences
Retail is so much about the customer experience. Yep the product needs to hit the mark, but by-and-large products have become commoditised with manufacturers and retailers closing the product differentiation gap. As this Turkish ice cream vendor has mastered, it’s the theater you wrap around the products and services you sell that stands you out from the crowd (Check out the clip after the jump…)

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Apple Brand’s Appetite for the Environment and SalesIt is a fabulous initiative that Apple will allow its Australian customers to trade in their iPhones and iPads for credit towards new models. 
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fast casual chain branding

An Authenticity Driven Retail Brand Experience.
On my recent trip to the US I organized a visit to the amazing Eataly retail concept is NYC. Eataly is a brilliant part retail, part restaurant, part fast casual dining concept that has been replicated in many cities around the world. IN New York it is one of the top five most visited tourist attractions, but also loved passionately by locals. Eataly is at it’s core authentic, hosting a number of traditional Italian artisans producing fresh cheeses, freshly baked breads, real Italian espresso, their own rotisserie porchetta and of-course, fresh pasta (of which they sell around 70 kg each day). Through our involvement as owners of the new pasta chain Etto, we’d made contact with Luca, the head of fresh pasta at Eataly in NYC and organised a catch-up, which was to be the highlight of my time in the Big Apple.

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Lowe’s sci-fi inspired Holoroom brand gesture

US home improvement giant Lowe’s has now teamed up with some unlikely bedfellows to create an augmented shopping experience. Inspired by science fiction, Lowe’s are hoping their ‘Holoroom’ will revolutionise the way we plan and shop for home improvement.

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retail branding imagery

Stunning Brand Imagery Evokes a Sense of Truly Deeply
As a creative brand agency we constantly draw on the world of visual arts for inspiration to keep our minds fresh and open. Years back we fell in love with the work of Helmo, a French design studio founded by creative duo Thomas Couderc and Clément Vauchez’s. This stunning photographic series “Bêtes de mode” literally translates to ‘Fashion Animals’ was created by Helmo for Lafayette Galleries in Paris. The imagery is beautiful in it’s own right, but also touched us as a wonderful translation of the Truly Deeply brand – both because of the animal reference, and also the duality the images communicate of the layers of emotional and logic that drive our own creative methodology. There are plenty more after the jump – Enjoy.

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