The Smart Technology Trend Continues for Retail Brands
As retail brands continue to look at innovating their spaces to create stronger and more engaging customer experiences, Ralph Lauren in New York has gone high tech.
Iconic Aussie biscuit brand caught out for misleading customers with inflated health claims on pack.
Arnott’s has been fined $51,000 by the Australian Competition and Consumer Commission for claims on its Light & Crispy packaging. If you are making claims on your packaging you might want to check how genuine they are – or you could be next!
An authentic retail brand experience is what you’ll get when you walk in to an Aunt Maggie’s store.
Aunt Maggie’s organic food store is a brand that fills your heart and tummy with goodness. All the best produce and a wide selection of organic and ethical food available to the public, this one stop shop has nailed their retail space and shopping experience.
Are you a Brand Ambassador just waiting to happen?
You may have recently seen the news footage of a rain drenched race filly stripping down to her underwear at the spring racing carnival’s famous Oaks Day. It was the display of a free spirited woman who in true racing tradition was dared by a friend to strip down for a lazy $10 during a monstrous down pour at Flemington. After seeing so many over styled celebrities during the entire Spring Racing carnival it was refreshing to see a woman wobbly bits and all prancing around in the rain in her high waisted knickers and bra.
The most successful retailers eat, sleep and breathe brand experience
After years of tough times, few retail business have maintained their commitment to creating beautiful, stylish and evocative brand experiences quite like the guys at kikki.K. It’s no secret I’m a big fan of the Australian-based Swedish gift and stationery retailer, and enormously proud of their success. And as this sneak peek of their latest pre-Christmas store window visual merchandising displays – they still ‘got it’. Love your work!!
Are we loyal to the brands we use on a daily basis or do they simply serve a purpose ready to be traded in for the next best alternative that comes along? We often talk about how brand loyalty is a dying art with more and more consumers having less loyalty to the brands in their lives. With that in mind I thought it would be good to analyse my own brand consumption and the brands that I choose to interact with on a daly basis. I documented the brands that I came into contact with and relied on for an entire day (Monday 26th October) as an experiment to determine how many brands I am loyal to. What surprised me was the number of brands that simply serve a functional purpose in my life, I would quite happily trade them in for something else if it came along.
Businesses need to take extra care not to alienate customers when rebranding rewards programmes. Last week Woolworths announced it was changing its Everyday Rewards programme to Woolworths Rewards. They claim it will make it better for their nine million members. However, many customers are upset about the changes and feel betrayed by the brand.Woolworths is potentially losing some of the supermarkets most valuable assets – it’s engaged and loyal customers.
If your brand doesn’t own the ‘lowest price’ position in your category – you’d better get interesting.
The following is a piece originally written for marketingmag.com.au by BrandHook founder & CEO Pip Stocks. For the original article click here.
For many years now we have said that the middle market is dead.