Posts Tagged ‘retail brand agency’

KFC branding agency

Good Thinking + Good to Eat
To celebrate its 50th anniversary, KFC plan to launch an innovative edible coffee cup into the UK market this summer. As coffee continues to be a staple add-on or usage occasion introduction for food retail, the ability to connect the beverage experience with the brand in a unique way offers a wonderful brand engagement opportunity.

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Omni channel retail brands

Omnichannel has been the buzz word in retail for some time but in many cases it seems to be more talk than action.

However, with recent technology innovation and structure changes, Gap Inc. is now one step closer to living the omnichannel dream.

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retail branding agency

A Challenger Brand Mindset from a Big Global Bank
There’s a saying in business that if you’re not moving forwards you’re moving backwards. And on that basis, much of the retail banking sector in Australia has been struggling to keep up with the pace of change seen in categories that surround them. Sure there’s been the development of online banking and a range of (semi) new products, but broadly speaking; innovation of the customer experience has underwhelmed. European bank BNP Paribas have changed that with their new concept retail banking space in Paris. Designed by Paris-based architect Fabrice Ausset of Zoevox, the 1,000m2 branch busts through many paradigms of how a bank should look and behave. At Truly Deeply we love a good challenger brand, and as BNP Paribas demonstrate, you don’t have to be an off-the-wall internet start-up, nor run by a blonde bearded, randy entrepreneur to challenge the paradigms of your industry. What you need is an appetite to lead and the courage to create the future. Check these inspiring pics of the BNP Paribas Concept Bank after the jump…

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retail branding agency

The Pulling Power of Design
Collecting reference for a retail branding project we’ve been working on we came across this hum-dinger of a cafe design. More specifically, it’s a stunning piece of retail attention grabbing complete with charm, quirk and stand-out street appeal. If the first task of retail space design is to get noticed (and I believe it absolutely is), this solution must be one of the most successful pieces of retail brand design I’ve come across. With retail brands there are so many million things to get right – today’s post is a reminder to us all to focus on the big things first.

Dave Ansett
Creator of Brands
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small retail branding

For Retail Brands Small Size Matters
In the world of retail, one of the biggest trends we’re seeing is ‘Small’. Small spaces, popups, carts, the smaller the better. As traditional retail continues to think big with large footprints, even larger big-box formats, malls, retail centers and DFOs – consumers (especially the powerful trend drivers; urban consumers) are loving retailers and hospitality brands who are thinking and acting small. The formats lend themselves to heightened brand engagement through local community, prototyping uber targeted product offering, one-on-one customer relationships and creating a buzz simply because they regularly attract a crowd – even with only a handful of customers.

We’ve collected some of the best examples of the trend from around the world (check them after the jump…)

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When hastags backfire

Social media has revolutionised marketing practices creating a sense of intimacy with customers and brands never before experienced. With relationships moving from transactional to social, the power of social media is being harnessed to communicate directly with customers irrespective of location. The downside is a campaign with good intentions that then spirals out of control.

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brand gesture, social active brands, brand agency

A UK dry cleaning company has launched a great brand gesture that is getting the lots of attention for all the right reasons.

Timpson has placed signs outside their dry cleaners across the UK offering the unemployed a free dry cleaning service to ensure they look they best for a job interview.

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Brand agency strategy design

As regular readers of the Madly Blog will be familiar with, we’ve been full of praise for Vinomofo’s bold use of language. It has not only disrupted the category, it has an emotional bond with its audience that most brands would be envious of.

But it seems they’re trying too hard to appeal to the urban hipsters with their ’12 days of Motherf***in’ Christmas’ (see after the jump). Read the rest of this entry »

retail branding agency

A Look at how Starbucks might respond to some key new consumer trends
As part of their recently released 2015 Future of Retail report, PSFK asked some creative partners to leverage their trends to rethink the functionality of some of the biggest brands in retail. The team at Bulldog Drummond used PSFK identified trends of ‘One Click Everything’, ‘Everyone Of A Kind’, ‘Be The Hub ‘and ‘Experiences Not Products’ to re-imagine how the coffee chain Starbucks might evolve to suit the next generation of consumers. The result is a smart bit of futurism with some strong glimpses of future retailing.

You can check the Bulldog Drummond Insights here: www.psfk.com/future-of-starbucks

integrated marketing campaign

The Romance of this campaign is in its Swedishness
For every business who has ever advertised above the line, launching their first TV campaign is fraught with excitement and anxiety. TVC’s come with a huge price tag and for many businesses, being able to afford them in the marketing mix is a real sign of maturity, not withstanding the need to ‘get it right’ and translate that spend into the ringing of Christmas cash register bells. So when kikki.K – one of Australia’s new generation of retail super brands – launches their first TV ad, it was always going to be well considered and beautifully executed.

The emotion of Christmas memories (and are there many stronger?) have been tapped by brands ever since the first ads were penned, but the real beauty in this kikki.K ad is a wonderful Swedish dimension – not only was the ad shot in Sweden, but for the first time we hear the brand voice, narrated in a charming blend of Swedish with English sub titles and English with Swedish accent.

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