Posts Tagged ‘retail brand agency’

Dove 2

It can be difficult for a global brand to shift with cultural trends while staying true to their brand. Dove has relaunched its hair care range in Japan with a fresher and more feminine packaging, eager to reconnect with the changing market.

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havaianas_1848_49

Havaiana’s Concept Store in Brazil is bright, bold and creative. 

A retail store so simplistic, yet so captivating in my list of exciting consumer experiences, certainly includes the Havaiana flagship store found in the luxury suburb of Sao Paulo, Brazil. Read the rest of this entry »

Brand engagement
Pizza Hut Hong Kong finally makes good use of the pizza box to bring pizza and movies together.

Blockbuster Box turns a commodity into a valuable brand experience. The pizza box transforms with the help of your smart phone a customised lens and some smart promotions into film night, brought to you by the brand.

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Brand agency
Retail brands can’t stand still. They need to constantly innovate and more importantly find ways to reach out to their audience.

Lately, we’ve seen a massive explosion of the pop up shops and gourmet food trucks, now French brand Kenzo is taking their brand to the streets with the Kenzo Fashion Bus.

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retail branding agency

Leading the New World of Mobile for Retail Brands
Recently I came across this great article on marketing and business innovation blog PSFK that featured a study into the merchants and brands that are most effectively integrating mobile into their physical stores. The featured retails include Starbucks, Marc Jacobs, Best Buys, Walgreens, representing retail categories from fashion to pharmacy and dispelling any myths that mobile technology and the people who use it daily are suited to certain retail brands more than others. If you’re in retail and don’t have a mobile strategy in place, it’s time to say goodbye to denial and hello to these six examples to get the brain turning.

Read the article on PSFK.

 

brand agency

It’s amazing how many businesses expect their customers to do what they wouldn’t. Just by telling someone you are the best or a nice shop doesn’t make them believe it.

Unless you have a credible award to back up your claim (if your selling coffee this might work – not sure anything could support a nice shop) otherwise, it’s pointless and might even work against you.

There are no short cuts to building brand loyalty. Your brand promises need to compelling but they also need to be authentic.

You need to ensure you deliver a great customer experience every time and in doing so, your customers might feel compelled to share their experience with others. This is far more powerful in attracting new customers than anything you could say about your brand.

integrated branding agency

Bought something in-store recently? Chances are, your purchase path began online.
Today, almost 80 percent of shoppers who buy in-store start their path to purchase on web or mobile. Multi-channel shopping habits provide a new set of challenges (and opportunities) for retailers—mainly, how to convert online browsing into an in-store purchase.

With most significant purchasing decisions now including a broader consideration set than ever before, trend and business blog PSFK asks; ‘How can companies build and promote a seamless shopping experience?’ in this great exploration of one of the most compelling consumer trends of the decade. To gain some understanding, Adriana Krasniansky  from PSFK interviewed online retail consultancy; Brickwork’s CEO David Munczinski to discuss how consumers don’t separate web, mobile, and in-store channels anymore and what business and brand owners should be doing about it.

You can check out the whole article here…
PSFK provides a new generation of creative minds ideas to live, work and play better.

Branding agency Melbourne

How memorable and engaging is your brand space?
On the weekend I came across this Melbourne house designed by architect Fooi-Ling Khoo of OOF! Architecture. I was struck by how refreshingly friendly and charismatic this previously bland brick wall had become, transformed by the power of design and imagination. For many brands the use of their physical space is a vastly underutilized opportunity gone begging. Yes the corporates have pasted huge, glowing brand marks to the outside of their office towers and some retailers such as AESOP have mastered the art of creative evocative brand spaces – but for most corporate foyers/offices/meeting rooms, for most B2B showrooms & offices, and even for many retailers this degree of surprise and delight leaves them for dead.

Whether you are B2C or B2B, a Government agency or not-for-profit, wholesale, retail or corporate – how much potential is being missed in the way you currently leverage the brand asset that is your physical spaces?

Dave Ansett
Creator of Brands
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Photo: Nic Granleese.

 

retail branding agency

The Best Retailer in the World just got Better
Not content with sitting on their laurels as the worlds best retail brand (with sales/m2 markedly greater than Lululemon at number two) Apple have looked to revamp their in-store product servicing offer known as ‘The Genius Bar’. Customers experiencing any issue what-so-ever with their Mac products are already directed into their nearest store to the Genius Bar. Now the appointment-making process is about to become even easier for those with busy schedules, further minimizing frustration for those with urgent tech problems and (to Apple’s great benefit) getting more customers spending more time in their stores.

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KFC branding agency

Good Thinking + Good to Eat
To celebrate its 50th anniversary, KFC plan to launch an innovative edible coffee cup into the UK market this summer. As coffee continues to be a staple add-on or usage occasion introduction for food retail, the ability to connect the beverage experience with the brand in a unique way offers a wonderful brand engagement opportunity.

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