After many months in the making, we are proud to reveal our new brand work for Delatite Wines. This includes a new brand positioning, identity and packaging that brings to life the true spirit of the brand.
The new identity system now provides a clear market segmentation but is also aligned into a strong branded family.
Truly Deeply designs a new campaign identity for GMHBA to educate and rally support from members and the community to oppose the federal government’s proposed cuts to the private health insurance rebate.
Truly Deeply’s new campaign for health insurer GMHBA brings to life one of the brand’s biggest strengths, their customer service.
At Truly Deeply, we are always looking for new and innovative ways to help our clients bring their brands alive. At the heart of this, is a firm belief that to be truly effective, every brand touchpoint must be reflective of the brand’s essence. A brand’s essence, is a single thought that encapsulates the soul of who that brand is. It expresses clearly what the brand stands for in a simple and powerful manner and it underpins the fundamental promise to clients. This promise is one of its most important assets and one that needs to be leveraged across all customer touch points. For most, the essence is never explicitly communicated unlike a corporate or campaign tagline, but is rather the thought behind its actions. This thought drives every aspect of the brand. One brand who is particularly skilled at living its essence, is BOUNCE Inc. Read the rest of this entry »
Every once and a while, a brand enters the market with a truly special proposition. Earlier this year, we launched our new packaging for one such brand – TOM Organic. Australian made and owned, reSparkle is Australia’s first range of cleaning products that are 100% natural, safe and chemical free. reSparkle was founded on the belief that ‘going green’ shouldn’t mean that you should have to compromise on cleaning quality.
We always encourage our clients to find interesting relevant to promote their brand. So when we found out our Client GMHBA, a local Victorian Health Insurer, was going to become the main sponsor for Lorne Pier to Pub we were delighted. As an organisation that prides itself in being at the heart of healthy communities it was a perfect meeting for corporate and community.
Our Own Bold Brand Gesture
One thing that has always defined us as a branding agency is putting our money where our mouth is (especially when it comes to food). Our latest venture is the perfect example of our approach with Truly Deeply founders launching a new pasta bar in South Melbourne last week.
As the festive season hits we all need a little jolt to get the juices flowing. A bit of yang to get things balanced. Round here nothing much gets done ‘till the first coffees are sorted. Such is our love for our favourite morning upper that this year we dropped a tidy bundle on some proper pro cafe kit. Now with our shiny new works we can grind fresh, draw strong and froth lightly to produce some quality brew. The beans, from our friends over at Seven Seeds, are delivered fresh whenever we need a re-up. To celebrate the festive season, and the new addition to the TD family, we created little Pick Me Up and Kick Me Up packs.
Truly Deeply is proud to unveil our brand development work for Serraview, a leader in workplace management and optimisation.
This is a bold new identity for a B2B brand that helps Australia’s largest organisations to simplify complexity, see the unseen and realise new opportunities.
Eco Chic Amongst the Chaos
This month’s Marketing Magazine features a case study on our beautiful brand design and packaging work for TOM Organic. The double page spread covers an overview of the project background, objectives, execution and most importantly – results. We couldn’t think of a nicer brand to put into the spotlight.
‘TOM’S PACKAGING IS INTENTIONALLY STYLISH AND ELEGANT WITH A SOPHISTICATED ENVIRONMENTAL EDGE’
You can check-out the article online at www.marketingmag.com.au
