Posts Tagged ‘Brand Experience’

09.03.10

Truly Deeply wins 2010 MADC Awards

Last Friday night the winners for the 2010 Melbourne Advertising and Design Club (MADC) Awards were announced. The annual MADC Awards celebrate excellence across a range of advertising and design categories, encompassing print, radio, television and ambient media.

We were excited to see that Gelati Sky took out the Silver for The MADC Award for Best Packaging Design (Label Only) and was a finalist for The MADC Award for Best Corporate Identity Design. While our own brand Truly Deeply took out a bronze for The MADC Award for Best Self Promotion Design.

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09.02.10

Brand Communication – Your Customers are Talking to you, Are you Listening

brand communication agency

In brand, your customers view of the world and how your offer adds value to them is all important. Sometimes if you’re fortunate enough, your customers will actually even communicate their impressions of your brand, what it’s doing well and where it’s falling short for them. Social media provides brands with a sound-track of customer conversation which is a ready source of rich insight. But customer conversations are only valuable to a business when they have the mind-set to listen, interpret and act.

08.31.10

Brand Communication – One Chance to Make A First Impression

brand communication

In Brand communication, as in life you get one chance to make a first impression. Reminder to businesses of all sizes – best price does not necessarily = best offer (At least it’s spelled correctly).

08.30.10

Share Happy – The Ice Cream Machine that’s a Delicious Brand Gesture

An Ice Cream Van for the Brand Experience Age
Unilever have created an ice cream vending machine for the new age of brand experiences.


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08.27.10

Nature’s 9 simple rules for business survival

The success of the Greens in last weeks Federal election in Australia is a great reminder that markets are not homogenous, that there are different segments with different needs. The Greens have ended up with a National Senate Vote of almost 13% and surprise, surprise, a controlling influence on matters that come before that House of Parliament. Throw in the independents who have also convincingly won seats and you get further insight into the diverse market needs of an electorate. But segmentation is not the purpose of this blog, rather the degree to which the Greens have been ever present in Australia in recent weeks is a great reminder of nature and the Greens quest for ecological sustainability – more specifically the lessons on offer for business, from nature.

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08.26.10

Retail Brand Design and the KISS principle

brand identity designers

A great reminder that often when it comes to brand communication – the simple ideas are often the best. In a wonderful brand gesture, the owners of this bike shop north of Berlin attached around 120 bicycles to the facade of their store to draw attention to their business. Simple.

Fabrizio Bensch / Reuters

08.24.10

Death to Fake Guitars- Powergig.com’s bold brand gesture

A Big, Bold Brand Experience by Design
Powergig.com recently hired a plane to fly over the active volcano in Reykjavic, Iceland so that could drop a bundle of fake guitars into it. They filmed the act and posted it to the net in a graphic piece of brand storytelling. A bold gesture indeed given that they’re brand is all about ‘rockin’ it real’.

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The video’s shot by the guys at Droga5. Not sure this rings with the rock authenticity the brand demands, but kind of a cool thing to do all the same.

David Ansett, Brandamentalist
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Designer of Brands that Rock It Real.

08.20.10

Johnnie Walker – The Brand Who Walked Around The World

Last week I went and saw the awesome Expendables. It’s pretty much the male version of Sex and the City. I was at one point a little confused as to why they where starting to build a plot, by my calculations there could have been at least 10 more explosions and 40 more awesome ways to take out the bad guys and that should have been the priority.

Before the movie there was the story of Johnny Walker, an ad sure, but a really interesting and engaging one. Even if you don’t have any interest in whiskey the story is amazingly engaging. Narrated by Robert “perfect delivery” Carlyle.

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08.20.10

Creating Brand Folklore – Roger Federer & Gillette Serve up a Winner

A video featuring tennis star Roger Federer that plays on our collective fascination with “real or fake” hit the web earlier this week and has quickly gone viral, accumulating more than 700,000 views as of this morning.

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08.19.10

Brands Behaving Naturally – A Refreshing Experience

Brand Theatre of the Highest Order
Passengers on a recent Lufthansa flight from Tel Aviv to Frankfurt experienced the type of brand gesture most businesses can only dream of.

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