Change the Way You See Your World.
Where do you start when creating an invitation to an event featuring Edward de Bono the inventor of the terms ‘lateral thinking’ and the grand father of creative business in thinking?
Archive for the ‘Our Work’ Category
The Cradle is a best of breed, 5 star luxury hospital dedicated to mothers giving birth. As a specialist maternity hospital The Cradle automatically carries strong clinical associations, there-for the role of the visual identity as to clearly differentiate The Cradle as the premium, 5 star hospitality brand within its marketplace. The visual language from brandmark to photographic style, from design layout and grids to production techniques is informed by the brand identity visual cues of premium hotels and health spas. These rich visual cues are aimed at connecting with the premium ‘parents-to-be’ market who wish to have access to the highest possible standard of clinical care, be pampered in luxury during birth recovery, and are happy and willing to pay a price premium for that.
On Sunday afternoon I had the pleasure of heading to Healesville in the beautiful Yarra Valley to present a cheque to our Art with Heart 2010 beneficiary – Worawa Aboriginal College. Art with Heart is our annual art exhibition that raises money for different organisations, it started as a way for us to combine our creative talents as brand designers with our belief that we should each play a part in making the world a better place.
Spudbar was founded in Melbourne in 2000, born out of a frustration at the lack of a healthy, great tasting, healthy feed that was quick, convenient and value for money. It has been on a mission from day one, to create a new category of food offer that fuses natural goodness and big flavours into the nutrient rich gem that is the steaming baked spud. The potential of the brand was clear, the question was how to realise that great potential by taking the Spudbar brand to the next level.
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FebFast asks Australians to take a month off alcohol and fund raise to help reduce the impacts of alcohol and other drugs on young people. We worked with the FebFast board to define their go-to market proposition and how they could attract more supporters to raise more money for their beneficiary organizations.
Hola Amigos!
Where else can you walk into work and the Director of Design, Derek Carroll has whipped up Huevos Rancheros for your breakfast. Muchas Gracias hombre! “Why is it so?” We call it Snack Day or sometimes I like to call it ‘Snackus Dayus’ the Greek God of sharing food. Staff members take it in turns to make, bake or create a snack to share with everyone, you’re given a $20 budget and away you go.
Making Sweet Brand Music Together
There’s nothing so rewarding as the point in a brand project when the client picks-up on the definition work we’ve completed and begins to bring it to life in their own way, putting their own stamp on their brand communication and taking control of their brand’s destiny.
09.29.10
The Australia Project
The Australia Project is a series of creative initiatives aimed at examining the Australian identity. Engaging prominent Australian creatives and the general public alike, the project provokes debate regarding contemporary Australian culture. The concept was developed by Chris Edser, Scott Heinrich and Yianni Hill and was setup to spark debate about Australia’s national identity. The project invited local creatives to participate and contributors included prominent artists, designers, illustrators, musicians, writers, photographers and filmmakers.
09.16.10
AGDA Poster Annual
About AGDA
The Australian Graphic Design Association (AGDA) is the national organisation for professional graphic designers. The goal of AGDA is the establishment of fair and productive working relationships between graphic designers and their clients. AGDA does this by providing designers with the tools and information to take control of their professional lives. AGDA also works on increasing awareness of the value and importance of graphic design in business, education and culture. An awareness event that AGDA runs is an AGDA Poster Annual competition.
Here at Truly Deeply we love quickly putting together creative idea based outputs, so I was keen to submit something.
09.03.10
Truly Deeply wins 2010 MADC Awards
Last Friday night the winners for the 2010 Melbourne Advertising and Design Club (MADC) Awards were announced. The annual MADC Awards celebrate excellence across a range of advertising and design categories, encompassing print, radio, television and ambient media.
We were excited to see that Gelati Sky took out the Silver for The MADC Award for Best Packaging Design (Label Only) and was a finalist for The MADC Award for Best Corporate Identity Design. While our own brand Truly Deeply took out a bronze for The MADC Award for Best Self Promotion Design.
