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Clooney and partners cash-in, but will Diageo realise the brand value of Casamigos?

Diageo Plc to acquire Casamingos brand for $US 1 Billion. In four years, Clooney and Co have managed to create impressive brand value. Sure, they’ve achieved massive sales growth but take the people out of the brand and what are you left with? Diageo might…

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New Brand set to disrupt the Pharmacy Category

No More Late Night Trips to the Pharmacy Coined a ‘digital pharmacy’ Capsule’s brand strategy is about adding simplicity and convenience to their category. Capsule launched in New York last year and  although only based in NYC currently, the business model provides an insight into…

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Emerging Artist, Sahil Silk Roy’s Debut Solo Show

Melbourne based multi-disciplinary artist and much loved ex Truly Deeply Designer Sahil Silk Roy is opening his very first solo show ‘Surface Tension’ at BSIDE Gallery in Fitzroy tonight and we as proud as punch for him. Silk Roy’s confidence as an artist, after painting hundreds…

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Culture eats strategy for breakfast

It doesn’t matter how much you spend on strategy, branding, creative, media or reputation if there’s something wrong with your culture. As Uber is currently proving. It’s impossible in today’s society to mask an internal culture with brand. Sooner or later the truth will out…

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3 Types of Challenger Brand Strategy

Today’s guest article has been penned by the very smart people at eatbigfish. eatbigfish is a strategic brand consultancy with a single focus: challenger thinking and behaviour. Founded by Adam Morgan after he wrote Eating the Big Fish – the book that popularised the term ‘challenger…

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Ikea’s Cook This Page campaign is another smart brand gesture

Swedish home furniture brand Ikea continues to be at the heart of affordable stylish urban living. We always solute brands who continually look for interesting ways to engage and add value for the lives of their customers. That’s why we love this clever idea from…

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Seven steps for getting your employer brand in check

Your employees produce your products and deliver yours services, if they don’t embody the same values, behaviours and purpose as your organisation there will be a misalignment that will be felt by your customers. Your employer brand is how your current employees, perspective employees and…

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Our vibrant brand identity for Ufonik – A new global music comp

Ufonik is a new kind of music competition with the interests of the music and the musicians at it’s heart, not selling out for a month’s fame, but rather establishing and rewarding talent for being what it is, not what the industry wants or needs.…

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Counting the WWWebsites

Have you ever questioned how big the internet is? Like, we know its big, but HOW big? Similar to the stars that dot our universe, the exact number of websites seem to be forever multiplying, with no one really knowing the exact total. Here are…

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Why the most powerful healthy eating brand proposition is fast food

Unhealthy is the New Healthy We spend a fair amount of time talking to and working with hospitality businesses from start-ups to chains who are all looking to nail the perfect customer proposition. Owning a small chain of three pasta bars myself, I’m all too…

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Unyoked leverages the digital disconnect trend for new type of eco-tourism

Creating easy escapism for hipsters, Unyoked is all about easy disconnection in the wilderness. Unyoked is a simple yet smart brand story, built on some solid brand beliefs and brought to life with beautiful styled eco-cabins set in stunning semi-remote locations. The Unyoked brand philosophy…

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A brand-eye view of the internet in real time

Our Digitally Connected World Captured If you’re looking for evidence that the world of commerce has changed, just spend a minute mesmerized by a real time  representation of some of what’s happening on the web. In the time it takes to read this post there…

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Top 5 Tips for Creating Inspiring Workplace Culture

  With the average person spending around 1842 hours at work per year we believe happiness and a healthy work culture are an imperative part of day to day operations. Happiness at work has become serious business these days with more and more workplaces wanting…

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Deus Ex Machina Individualism Branding

What is it about motorcycle brands? Harley Davidson has long been held-up as an example of branding at its finest. There’s something about the emotional connection between people who love to ride motorbikes and the brands who effectively tap into that emotion that adds a…

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