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The Virgin brand steps sideways into hotels

A brand with extraordinary category extension discipline. Arguably no brand has stretched into new categories like Richard Branson’s Virgin has. Capturing the personality of Branson’s own brand, Virgin has come to represent a brand that challenges the paradigm of the categories it enters, usually looking…

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When Brands Tap Into A Tension And Go Against Conventional Thinking To Help Solve It

Today’s post is an article written by Brandhook, good friends of ours and the sharpest brand research and insights agency around. Apple recently announced the introduction of a new software tool to help wean people off their devices, offering users a ‘digital detox’. There’s a…

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Embracing our inner guru

Another week, another mindfulness session here at Truly Deeply… time out as a team from the deadlines, phone calls, and busyness, to take a breather and reconnect. A chance to try something different, see into another world, maybe stretch ourselves out of our comfort zone.…

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6 Inspiring Hand Lettering Artists

Beautiful lettering created by Pellisco An art form that was heavily used during the early centuries in illuminated manuscripts, hand lettering is still strong on the design scene and hopefully here to stay. You probably walk past hand lettering on a daily basis, from artisan chalkboards…

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Lego moves to become a sustainable brand

Toy brand introduces first sustainable pieces It’s the only plastic toy that gets a thumbs up from most sustainably minded parents I know. It’s great to see it making a move to becoming a sustainable brand. Lego has introduced it’s first sustainable pieces as the…

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Tradition Trumps Taste in Brand and Packaging Design

  Strange But True Packaging Design. Lyle’s in one of the UK’s leading brands of golden syrup, much loved throughout the British Isles. At first glance the visual language of the packaging design captures the heritage and tradition of both the product and the brand.…

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Is Harley trashing their brand in an effort to stay relevant?

Harley focuses on product development and growth but disregards its long held brand beliefs As a brand strategist I have often admired and held up Harley Davidson as great example of a powerful brand. Not because I own or want to own a Harley (so…

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Here’s why you don’t have to feel guilty about being ‘mindless’.

If you have a phone and live in the 21st century, it’s most likely that you have been down the social media rabbit hole before. A deep, empty hole that gets deeper as you dig mindlessly, completely aware of the speed at which you’re travelling,…

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Facebook and regaining brand trust

You might have seen the recent campaign Facebook has launched to defend its brand. In an attempt to reassure users that Facebook can be trusted and will improve, it has rolled out a massive advertising campaign. The national campaign, created by Now We Collide, addresses…

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Why this CPA article on branding best practice falls short

A branding article filled with good intent. I was initially thrilled to see an article on the CPA’s blog titled; ‘Why your accounting practice brand is more than a logo’. The CPA is one of our countries most trusted and respected associations, representing an industry…

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Infographic: What you need to know about SEO in 2018

Key insights to help you with your SEO strategy. The rules for SEO are constantly changing. Thanks to our friends at seotribunal.com this handy infographic will help you stay abreast of some of the most important facts about SEO. Key insights from the infographic; Google…

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Bonds ad campaign breaking female stereotypes with ‘The Queendom’

New Bonds ‘Originals’ brand messaging on female stereotype’s in their recent ad campaign ‘The Queendom’ is an inspiring piece of brand communication strategy and a refreshing change in women’s underwear marketing. Powerful and playful, the ad is set in remote Australian ‘bushland’ known as ‘The…

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The Confounding Trend of Bland Branding

Where has all the brand personality gone? Call me old and grumpy, but there’s an emerging trend in brand identity design that has got my goat – the growing popularity of simple, type only brand marks. As a branding agency that breathes, eats and sleeps…

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The retail brand who never used plastic bags

Finally, there’s movement on plastic bags We’ve been entertained by the carry on over plastic bags by the giant retail brands Coles and Woolworths over the last few months. While the brands themselves may see this as them taking a leadership roll in an overdue change…

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