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No Stranger than the past: Behind the brand titles of Stranger Things.

  I remember sitting on the brown leather couch in my parents ‘den’ watching Goonies on our Rankarena television. It was the 80s and we had a shag pile rug on the floor, mission brown with green striped curtains and circular patterned orange cushions. The…

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Some words of wisdom from designer and illustrator, Zach Hobbs.

  As well as working as a communication designer at IDEO, Zach Hobbs creates experimental, abstract, and satirical artworks that resemble the sharpie rendition of a bad acid trip. I was lucky enough to interview Zach recently and wanted to share with you his insights…

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Crayola brand takes colour to a whole new level

Crayola’s crayons are part of our collective childhood. The brand is constantly innovating with new pastels, markers (texters) and other child friendly colouring equipment. But their foray takes things to a whole new market and shows the value of a strong brand visual language. They’ve…

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Palmer rebrand not really a rebrand at all

Palmer United Party changes name to United Australia Party When is a rebrand not really a rebrand? When you change your name and maybe your logo but nothing really changes. That is exactly what Clive Palmer seems to be doing. Clive has announced that Palmer…

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Vale Anthony Bourdain

Like many people throughout the world, I was deeply saddened to hear about the recent death of Anthony Bourdain. A man with a desirable, dynamic and authentic personal brand, he was not your average celebrity chef, author, travel documentarian, and presenter. Bourdain introduced us to…

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Sberbank’s Neighbourhood Campaign – A clever piece of bank branding

Building a commercial banking brand connected to community value The best brand campaigns are those that connect a product or service with a need (conscious or unconscious) in a way that paints a vivid picture of a mutually beneficial outcome. In the case of this…

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Truly Deeply named best branding site in Australia again for 2018

Hooray for little old us. O.K. so we’re a little uncomfortable with blowing our own horn, but here we are doing just that. Still, we’re pretty proud to have been named as Australia’s best branding blog/web site again for 2018 in the Feedspot rankings. Our…

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Why the world’s leading ad agency outsourced their rebranding

Leaders stick to their knitting. I recently read with great interest about the rebranding of global ad agency Ogilvy. The agency recently announced a global re-founding. “designed to clarify the company’s purpose, simplify its structure, and unify behind one single brand: Ogilvy.” Born in 1948…

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13 Cabs rebrands to stay relevant

13Cabs campaign attempts to revive the brand but is it too little too late? In an effort to combat Uber and make the traditional taxis more appealing, Cabcharge has revamped their 13Cabs brand. The uppercase blocked typemark has given way to a lowercase ‘cabs’ with…

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8 Predictions for the Future of Retail in 2030

A glance into the future of retail. Global Retail real estate business CBRE has produced a forward-looking market research, perspectives and industry insights piece called The Future of Retail 2030, an interesting piece of futurist thinking with some well considered suppositions. The retail industry is…

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Infographic: The power of AI for brands

The power of AI in helping brands promote, sell and enhance their products As artificial intelligence (AI) gathers momentum in our lives, our friends at 16best.net have compiled an interesting infographic to look at its impact on brands and how we engage with them. Many…

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The Accessible FormBox: Building a Community Through Product.

“We’re building a personal factory that makes creating products as simple as baking a cake.” – Mayku. A team of clever minds at Mayku, Somerset House, London have been busy creating a powerful product that has been designed to make vacuum forming more accessible. The…

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4 colour scheme tools that aren’t Adobe Kuler

Ever looked at a colour wheel and felt overwhelmed by the number of combinations possible? Just can’t seem to get that palette right? Never fear, for here you can find a selection of tools to help you find the perfect colour combinations. 1. Tobias van…

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Choice, the evolution of a brand.

More than a rebrand. There’s been something interesting going on at Choice. More than a logo refresh, it seems the stalwart reviewer is starting to develop its activist side. While Choice is known for its product reviews and buying guides more than it’s disruptive activist…

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