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Truly Deeply’s striking rebrand for Shelde

Strategically realigning leading security and digital consulting firm for growth. Olivier Lambel, Shelde’s Head of People Experience says that the brand has been completely recreated, with purpose and identity. “As tech professionals, working in the creative space, this is uncharted territory for Shelde! Michael and…

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Reflecting on AGDA’s ‘Design Means Business’ event series.

What does BUSINESS + DESIGN mean to us? On the 22nd March, some of us here at Truly Deeply nestled our way into the Clemenger Auditorium at the NGV – pen and notebook in hand – eager to soak up what the speakers at AGDA’s…

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Augmented reality brings light to the dark future of print

It was a rather dark and gloomy Monday inside and outside of the studio. Our spirits were weathered from the weekend and we nursed a grievance against the sudden wintry weather. It was around noon that we received a little brightness in the form of…

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Truly Deeply Redesigns Etto Pasta Bar’s Packaging

A refresh for the take away packaging of this fast growing fresh casual restaurant chain. Etto Pasta is a fast growing chain of pasta bars located in Melbourne and part owned by Truly Deeply Founder; Dave Ansett. Etto is all about your choice of fresh…

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Brand Leadership – Volkswagen Promotes Brand Chief to CEO

Brand Thinking in the Big Chair at VW. Volkswagen Group recently confirmed it will be replacing CEO Matthias Müller with Herbert Diess, the car maker’s current head of brand at Volkswagen. Diess will also be in charge of vehicle IT, Group development and research. Diess’…

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Truly Deeply rebrands ACC TV as Altura Learning

New brand and name for learning partner for the health and social care industries. The brand proposition, name and identity reflects Altura Learning’s ongoing work to innovate and expand geographically and across the health, disability and social sectors with the support of enhanced technology. The…

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Finding the rhythm in life

Last weeks post was a bit heavy, so here’s something light and beautiful to inspire you. A little bit of Monday eye candy. A short film by Páraic Mc Gloughlin called Arena: A brief look at the earth from above using the patterns and rhythms we…

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Is Remarkable Customer Service the Greatest Act of Branding?

The Brand Value of Customer Service. Just ask Apple, the best retailer in the world in terms of $ sales per square meter (and is there any other metric worth measuring?), customer service is still where the rubber hits the road. New Apple retail customer…

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Supporting Artist and Truly Deeply Design Alumni; Sahil Silk Roy

We love supporting our creative community and promoting their exceptional talent, in particularly multi-disciplinary artist and Truly Deeply Design Alumni Sahil Silk Roy’s latest artistic venture as co-curator and one of the exhibiting artists in Undercurrent II. Opening this Friday night at BSIDE Gallery in Fitzroy,…

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Skol and the art of brand reputation recovery.

When Brands get it Wrong. It never ceases to amaze me the way in which brand-consumer relationships continue to play-out in the same way as regular human relationships. This is no-where more apparent than when brands get it wrong. And there’s no doubt brands do…

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Carbon Market Institute rebrand increases influence and impact

Truly Deeply creates a powerful and distinctive new brand that connects business, policy makers and thought leaders. Carbon Market Institute’s General Manager & Company Secretary, Brad Kerin, says the new brand really embodies the Institute and has enabled them to increase their influence and impact…

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Inspiring minds: on creativity, original thinking and work life

Sharing some inspiring TED talks to get you thinking in different ways… enjoy!! Your elusive creative genius Elizabeth Gilbert, the author of ‘Eat, Pray, Love’, muses on the impossible things we expect from artists and geniuses — and shares the radical idea that, instead of…

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Innovative new typeface opens doors for information-equality

It is always amazing coming across ideas which make you wonder ‘how has this never existed before?’, take for example this new braille typeface created by the clever Japanese designer Kosuke Takahashi. The typeface, aptly named Braille Neue, is a collection of both English and…

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Brand leadership for Australia

Brand leaders Every great brand we’ve created or worked with over the years has had one thing in common: great brand leadership. That is the individual or individuals who have the vision for what they want that organisation to be and use brand to tell…

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