A Little Inspiration for the Melbourne Cup Weekend

brand guidelines agency

If you’re lucky enough to live in Melbourne you’re closing-in fast on Cup Weekend. I don’t know how many cities in the world close-up shop for the best part of four days to watch a horse race, but the fact that I live in one is pretty cool. Whether you’re into the nags, the fashion, or just an excuse to enjoy a bit of the bubbly, we thought we’d set-you-up with a little Truly Deeply philosophy.

Truly Deeply’s campaign for Jenny Craig – In the Press

best integrated brand agency

Our Integrated Campaign for Jenny Craig Makes a Splash
Our new campaign for weight loss brand Jenny Craig has been gathering plenty of attention. Our brand-oriented campaign focuses on the client/consultant relationship that differentiates Jenny Craig from the weight-loss pack. For people serious about losing weight (especially a significant amount of weight), the unique mentoring, support and advice provided in these one on one relationships adds up to double the weight loss, with one in four people citing it as the most significant influence on their weight loss journey. We think that’s a pretty impressive number and the ad has attracted an equally healthy amount of coverage. Check after the jump for press highlights and the ad itself…

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Uniqlo – Brand experience and exceptional customer service

Uniqlo Melbourne

A month ago I had two polarising shopping experiences at H&M and Uniqlo, I couldn’t wait to get out of H&M and I spent hours in Uniqlo walking out with an unplanned bag full of goods. I was blown away by the store experience especially the customer service of Uniqlo and wanted to delve further into what made this brand experience so enjoyable. Read the rest of this entry »

Brand gesture from Walkers Crisps instantly rewards brand conversation

Truly Deeply Brand Agency

Frito-Lay brand Walkers Crisps connects social and outdoor media to create a rewarding brand gesture for fans.

In a great way to generate brand interaction, punters were encouraged to ‘tweet to eat’ and instantly given a cheeky little packet of crisps for their work.

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Revealing interviews offer honest insight into what it is like to be a creative


Two Minutes with TGD is a series of brief interviews that expands on the themes of creativity, risk, and what connects us.
The Great Discontent (TGD) is a magazine featuring interviews on beginnings, creativity, and risk. Starting in 2011 as an online publication, it has now grown to include print, a short film series and other collaborations. Read the rest of this entry »

Is your brand creating healthy competitive tension?

brand strategy agency

This brand thing is a two way street
Whilst almost every business in the universe has become so completely fixated with serving the needs of their clients and customers, it’s time to remember that business is a two way street. Yes our customers are important, and yes there has never been more competition for them than there is today, but if we are doing our job properly, then we have a valuable product they need, want or desire. And that being the case, maybe it’s time to create a nice, healthy sense of competitive tension in your market. Whether it’s a limited offer, a reward for those who show you the most love, or some clever profile grouping – like our soon to be no-longer homeless entrepreneur pictured above – the most valuable question you might ask yourself this week is; ‘What are we doing to create a little, healthy competitive tension in our market?’

Dave Ansett
Creator of Brands
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Burger King Builds an Integrated Campaign around the Power of a Guilty Secret

integrated brand campaign

The Power of a Guilty Secret
For 20 years, Burger King New Zealand has built their brand around The Whopper, it’s the  burger of choice for many Kiwis. So when Burger King NZ needed to ask them to put that love and loyalty to one side and try their new TenderCrisp Chicken Burgers, they were faced with a serious challenge. The answer was to create an excuse for people to cheat on their Whopper.

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Meet the pears – quirky sock brand embraces the odd


Odd Pears sell socks in Pears, not pairs.
A Pear is three individual socks, two matching, one odd. It encourages the expression of individuality.  Read the rest of this entry »

The world of Brand Loyalty has changed and the numbers aren’t pretty

brand loyalty agency

The World of Brand Loyalty Has Changed
Is there a more important metric for a brand’s effectiveness than loyalty? We define loyalty as simply ‘a strong feeling of support or allegiance’ and when applied to a brand that connection equates directly to increased purchase, longevity of commercial relationship and recommendations to others through ‘word of mouth’ and these days through ‘word of mouse’. But the world of loyalty for brands has changed. New consumer behavior is redefining what we view as ‘contemporary loyalty’. With more information, consumers have seized control and are more open to the wide choices in the marketplace, greatly reducing their level of loyalty to any particular brand. With research showing a huge 78% of Western Consumers are not loyal to any particular brand, the challenges and opportunities for marketing and brand managers have never been greater.

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