A simple clever system that helps visually impaired use colours

Hand Touching Color Code Board

Colour is a vital part of communication, and for the 285 million visually impaired people in the world, that presents a challenge. But a Portuguese designer has invented a Braille-like language that could help those very people use colours by touching raised shapes affixed to objects. Read the rest of this entry »

Innovative food retail brand Pantry adds genuine value to the lives of their customers

retail branding agency

Baking the Value into Value Proposition
Pantry is a fascinating new retail concept from the US created to tap directly into the ever busier lives of consumers. Located in Boston, Pantry is a new kind of grocery store that allows shoppers to buy pre-portioned recipe kits to make quick and simple meals at home beyond the quality in inspiration of the average, harried professional. With recipes such as; Moroccan chicken with cauliflower “couscous” and Vietnamese shaken beef with red watercress salad and pickled onions, not only do the kits provide everything you need to make a delicious dinner, but also exactly the right portions of ingredients, simplifying cooking and eliminating wastage.

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Health& – Truly Deeply create an exciting brand for an online health platform

Health& Brand

Over the weekend Health& has launched a comprehensive new website containing written, animated and illustrated health resources designed to improve health literacy. The team is also building a dynamic digital health platform, which will help Australians to monitor and proactively manage their health affairs. Health& has brought together a multi-disciplinary team of the very best medical, creative and digital minds to revolutionise the delivery of Australian health information online. This platform will combat the Dr Google effect, where people Google health related issues and often find them selves being misinformed.

We’ve very excited about the launch as we’ve been working behind the scenes with Health& to develop brand assets for this exciting new platform. Read the rest of this entry »

Hulu creates pop-up Seinfeld apartment in downtown New York.

 

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Kramer’s reverse peephole and George’s Valentines Day photo shoot on display for fans with the help from Hulu’s branded pop-up apartment.  Read the rest of this entry »

Brands need to evolve to stay relevant – McDonalds launches McBike

retail branding studio

Brands must Evolve to stay Relevant and Engaging.
As consumer habits and tastes change, brands need to be on the look-out for signals they are losing relevance, and even more important is the demand to constantly evolve in order to keep step with their customers. The new McBike brand innovation from McDonalds is an rich example of a big brand keeping it’s ear to the ground for customer trends that can connect them with their target audiences.

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Dove relaunches brand in Japan

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It can be difficult for a global brand to shift with cultural trends while staying true to their brand. Dove has relaunched its hair care range in Japan with a fresher and more feminine packaging, eager to reconnect with the changing market.

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Key Trends in Brand Identity Design for 2015

brand identity designers

The Critical Role of Trends for Visual Identity Designers
Each year Bill Gardener outlines what he sees as the key trends in brand identity design. As the founder of online logo site www.logolounge and the spin-off publications of logo collections, As do we, Bill spends alot of his life looking at brand marks and as such has an impressive perspective on emerging trends and their drivers such as the societal, technological and environmental influences. Trends in brand visual language play an important role in the process of developing the right visual cues for our clients. Trends are a reflection of consumer mindset, and as such should either be leveraged or avoided in order to communicate a brand’s proposition most effectively. Understanding these trends and the important impact they have on the way an audience perceives a brand are part of the skills and experience we bring to bear on every brand identity we create.

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Truly Deeply brand refresh repositions Colonnades Shopping Centre for customers and potential tenants

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Truly Deeply’s brand communication work positions Colonnades Shopping Centre as a vibrant yet relaxed coastal hub and provides as compelling proposition to ‘sell’ the centre’s new fresh food precinct to new prospective tenants. Read the rest of this entry »

Havaianas Magical Concept Store

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Havaiana’s Concept Store in Brazil is bright, bold and creative. 

A retail store so simplistic, yet so captivating in my list of exciting consumer experiences, certainly includes the Havaiana flagship store found in the luxury suburb of Sao Paulo, Brazil. Read the rest of this entry »