Working with a branding agency: a client perspective

Dimple Brand

Today’s post is a guest blog from one of our clients. Damien James, CEO of Dimple gives a rare insight into the process of working with a branding agency from a client perspective.

A dimple hello to our new aged care brand

At the start of this month we launched our new brand onto the market. After 18 years it was time for a new name and a new look because Aged Foot Care no longer accurately reflected our focus and vision for the future. Yes we still do aged care podiatry, but those words are a functional description and don’t go anywhere near capturing who we are and how we do it. Read the rest of this entry »

The Cool Hunter Store Opens in Melbourne

brand identity agencies

Design Retail in Melbourne just went up a notch
Following the trend-line of digital brands building direct engagement through bricks and mortar, Iconic trend site The Cool Hunter has opened a retail store in Melbourne’s hip, Prahran – their antidote to boring shopping experiences.

The Cool Hunter Store
142 Commercial Road
Prahran Vic 3181

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Brand Book, An illustrated guide to life inside Microsoft

Brand Book, An illustrated guide to life inside Microsoft-freakier-better

Microsoft commissioned Hugh MacLeod to create an Illustrated guide to life inside Microsoft. The awesome illustrations and the messages behind them are a great digital example of a brand book of beliefs. Read the rest of this entry »

Surfer Mick Fanning’s Sponsors Crash the Party – A Brand Engagement Killer

brand strategy consultants

Keep your Brand Sponsorship to Yourself
When Australian surfer Mick Fanning survived a dramatic shark attack at the J-Bay Open in South Africa recently, the world drew a collective sigh of relief. The caught on camera and beamed around the world, real-life narrow escape, and the natural charisma of Fanning as he recounted the experience created a moment of heightened brand connection. We all marveled at the event, recounted the horror and felt a connection to Fanning as an athlete, surfer and fellow human. All this occurred in a completely natural manner, unexpected and unscripted, until Fanning later fronted the media in a planned press conference.

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#10hours OCRF and L’Oréal campaign

#10hours OCRF

One of our clients OCRF has recently kicked off a campaign on conjunction with L’Oréal called #10hours to highlight that every 10 hours one women dies from ovarian cancer. We’re proud supporters of their efforts and wanted to help spread the word. Read the rest of this entry »

Changing consumer perception – ugly fruit and vegetables sold to combat waste

Odd Bunch Woolworths Brand

Last year we featured a blog on a French supermarket chain Intermarché who launched a glorious fight against food waste with their ‘Inglorious Fruit & Vegetables’ campaign. This was a great initiative, something that Australia has been in desperate need for. For too long we’ve been caught up on how our fruit and vegetables look and not focussed on how our product choices can help to combat food waste and our local farmers. I’m pleased that one of our large supermarket chains, Woolworths is taking some steps in the right direction to combat fruit and vegetable waste by stocking imperfect produce that they are branding as The Odd Bunch. This follows a recent campaign by Harris Farm Markets called Imperfect Picks which also educates the market on imperfect looking produce. But is this enough to change consumer perception and buying behaviour and why aren’t food retailers doing more to stop this ridiculous trend?   Read the rest of this entry »

Classic Brand Communication Fails – When Ads Go Wrong

brand agency Australia

Even the best brand communication creative can backfire sometimes
The best laid plans of brands and agencies can come undone when an unintended ad placement can change the context and in so-doing the intended meaning of the communication. These examples collected from the net are pretty damn amusing – unless of course it happens to be your brand.

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NCVO is shaking up the voluntary category and showing the power of brand strategy with a fresh and playful rebrand.


NCVO: Amplifying the voice of the voluntary sector

NCVO (formerly the National Council for Voluntary Organisations) has launched their new brand that reflects the organisations and identities that NCVO has taken on in the ten year’s since it last rebranded. With over 10,000 members, from the largest charities to the smallest community organisations, the key objective was to aligh with the benchmark “big charity” branding by being a brand that connects, represents and supports causes that are essential for a better society and establish itself as a icon for the voluntary sector. In more basic terms they are a charity for charities.

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Why Keeping your clients & customers happy is the best way to grow your business

brand strategy agency

Happy Customers are Brilliant for Business
It turns out that regardless of which category your business operates in, the best way to grow your bottom line is client/customer retention. According to the book ‘Leading On The Edge Of Chaos’; reducing your customer turnover by just 5% leads to an increase of between 25% and 125% profit. It’s no coincidence that the fastest growing challenger brands along with those who have enjoyed long-term market dominance are typically those that put the highest value on building client and customer relationships with a mindset of ongoing engagement. With so much time, effort and energy invested in new client acquisition, these statistics remind us that customer relationship management needs to be given equal, if not greater priority.

The big brand question for today is: ‘What are you doing today to keep your clients and customers engaged that stands head and shoulders above the efforts of your competition?’