Yes the web is a truly amazing resource of knowledge, opinion and commerce, but sometimes you just gotta go with the flow (check the clip after the jump…)
Truly Deeply joins E3 — the Premier Global Network of Independent Brand Strategy and Communications Agencies.
The Cream of International Brand Strategy & Communications Agencies.
Recently Truly Deeply founders Pete Singline and Dave Ansett attended E3’s annual general meeting in Prague to present the agency for consideration to be admitted into the prestigious E3 global network. As the premier global network of independent brand strategy and communication agencies, E3 consist of thirty specialist brand and communications agencies with offices in thirty five cities across twenty six countries — a truly global spread.
Our April branding article for The Melbourne Review — Walking with Retail Dinosaurs
This year we began writing a regular column on branding for The Melbourne Review. This third of our articles presents an insight into the new world of retail and the struggle of traditional retailers to adapt.
Twenty five year old student Jessica Waters was recently quoted as saying “I don’t buy more than I used to, but I buy differently…” and in those simple words she eloquently summed up the quandary facing Australia’s retailers.
Traditional retailers such as department stores, bulk electronics, whitegoods and homeware stores can today be typically identified as undifferentiated generalists. In their time they had a relevant role in the retail landscape, but as the world of shopping and shoppers changed over the last two decades towards niche specialist retail, they have not evolved with it.
Meanwhile a new generation of retail brands have emerged, defined by their appetite to be truly exceptional in one or more defining dimension of their business. This new breed of retail brands move quickly, adopting new technologies, sensing new consumer movements and building brand fans as naturally as they draw breath.
Introducing the new brand and packaging for TOM Organic
We are proud to launch the new brand identity and packaging for TOM Organic.
The first and only range of feminine hygiene products accredited by the Australian Certified Organic organisation, all TOM products are 100% biodegradable, made entirely from organic cotton and free from chemicals, bleaches and synthetics. Previously only available in selected independent stores, our brand development work has helped TOM secure distribution in national retailers including Woolworths and Chemist Warehouse. The new packaging is on shelves this week. Read the rest of this entry »
Streets strike Gold with their Share Happiness product sampling and integrated brand campaign.
Brand Campaigns Deliver Happiness.
What could be cooler — Summer — your mates — free Streets Ice Cream and cool 360 degrees photography to capture the moment — kinda like being in your own Matrix film.
Brands that Brew Experiences
Last week one of our former colleagues sent us an email singing the praises of an ‘experience’ she had gifted to her father. It was an experience close to my heart, brewing beer. She had organised for her father to attend a micro brewery in Melbourne to concoct his own brew of beer. This ‘beer’ experience took place at Barleycorn Brewers where the ingredients, equipment and recipes for different styles of beers are available to participants to become a master brewer for a morning. After crafting their brew and allowing it to ferment for a couple of weeks, each amateur brewer gets to return and bottle their 6 slabs of beer. And if you have a branding streak running through you, there is the opportunity to have your own labels created to stick on your beer.
The branded app for colour coded shopping
LuxeFinds, the online luxury shopping engine for women, has produced a mobile shopping app that searches the web for lifestyle goods based on color. By taking a picture of an article of clothing or selecting a colour from a colour wheel, shoppers can find an exact match from LuxeFinds’ massive database. The app, which launched on Monday, aims to help shoppers match clothing to their current wardrobe and fix the common problem of inaccurate colours that tend to crop up with online shopping.
Apple and the Power of Brand Loyalty
Good Morning Brand Loyalty.
This morning I spent 20 minutes of my valuable time filling out an online survey for Apple — and I did it quite happily. On a day in a week when my time feels in particularly short supply, I surprised even myself with how easily I succumbed to Apples request for feedback on a recent purchase from their site — no promise of any reward required.
Dirty Car Art — An Inspiring Blank Brand Canvas
A Dirty Little Brand identity Obsession.
OK, I admit I spend waaay too much of my life eating, sleeping and thinking about brands and branding. A sure sign of brand obsession is when you find yourself seeing branding opportunities where the rest of the world see every-day life. And for me, painter Scott Wade’s dirty car art has provided today’s outlet for my obsession (that feels so much better…)
