Camping has never looked so luxury. With a little help from Homecamp, it’s never been a better time to head outdoors with your friends and family this summer.
Brilliant Retail Branding Billboards
From fresh baked bread to adult entertainment, weight loss to health and fitness, you might be surprised how many categories can leverage the engagement power of the shopping bag. With off-shore production significantly reducing the cost of printing these brilliant little moving bill-boards, there’s no longer a reason for any brand to settle for a boring, plain paper bag. And as this collection of 24 of our favorite shopping bag designs goes to show – with a creative spark, every brand can turn-up the engagement dial up-to eleven.
RACV lives their tagline ‘we’re there for you’ and builds significant brand appeal.
During the weekend, the RACV brand got a major boost and it wasn’t due to any stunt, advertising or social activation.
This is a genuine example of RACV living their brand beliefs and as a result building valuable brand engagement with their members as well as many potential customers.
Entertainment channel ITV2 has rebranded as it looks to appeal to a younger audience and implement a digitally led promotional model.
ITV2 is a 24-hour, free-to-air entertainment television channel and more commonly known as the naughty sibling of the ITV family in the UK. ManvsMachine have created a ‘badly behaved’ channel brand system that disregards the norms of scheduling. This is aligned with the introduction of the channels new tag line to support the redesign – ‘TV. And Then Some’.
The Craft of Engaging Information Design
As a branding agency we’re not just about identity design; we spend much of our time working with annual report and corporate publication design, where we are tasked with not only communicating an overwhelming flood of data, but engaging the audience to stop, read, and connect. Much of the craft of this type of design is around creating visual hierarchy, an order to the information that helps the time and attention poor reader make sense, grasp an overview and decide whether or not to delve deeper. One of our most effective tools in this task is designing infographics. At their best, infographics capture imagination and breath colour and life into the text, drawing the reader into the content with a level of interest the often dry copy could never hope to achieve. I’ve pulled together a collection of instructional, amusing, educational and downright inspiring information graphics… enjoy.