Fund the How Now Milk Brand Our friends Cathy and Les from the Ethical Dairy Company owner of the magnificent How Now Milk Brand are chasing funding for the next stage of the ethical milk journey. It’s a great opportunity to put some money behind…
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The power of re-imagining a brand icon. In a shift that has even me surprised, iconic global brand Playboy has moved with the times, evolving from a ‘sexist and proud of it’ brand proposition to one of understanding and tolerance. Playboy CMO and Rachel Webber…
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New brand strategy and identity for Telecommunications Industry Ombudsman (TIO) created by Melbourne brand agency Truly Deeply. The new brand proposition is all about helping both consumers and providers ‘find a clear way forward’. This is supported by clear and simple messaging that explains what…
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StartOut is an inspiring not-for-profit organisation who match young people with role models to help build resilience, self-acceptance, help break negative self-image and to help navigate their sexuality. We worked with StartOut to create a brand that was inclusive of all diverse sex, sexuality and gender…
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What stronger way to use globally recognized branding than to make it disappear? In another example of brands tapping into the growing consumer trend of social and environmental activism, Lacoste has created a bold social brand campaign to raise awareness and funds to help threatened…
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Our first catalogue design for Cammino marries product with brand story telling. Cammino is a local footwear brand who marries Italian artisan shoe making with contemporary design to create their signature ballet flats. Camminos are an everyday luxury for tired feet, to suit every mood,…
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The latest branding trend for fashion takes to the streets. As the on again / off again relationship with fashion brands featuring their logos on their clothes continues, the latest trend is high fashion featuring their branding loud and proud on the feet of their…
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The argument for breaking the conventions of brand identity design. One of the strongest principles of branding is less is more. A simple brand proposition with a single clear point of difference expressed consistently through a brand mark and brand identity design have long been…
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When it comes to branding – the approval process is a critical component. I was reading recently about a project to rebrand New York City’s privately owned public spaces (or POPS). The rebrand is being run by The New York City Department of City Planning,…
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Measuring the positive impact of rebranding. One of the challenges for many businesses looking to rebrand is establishing hard metrics to measure impact and return on investment. We always like our clients to come to a branding project with clarity on what these metrics may…
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Leading think-tank rebrand brings to life a new purpose and improves engagement with the broader community. The new brand is designed to strengthen, humanise and highlight the organisation’s practical approach. Working with key stakeholders and the organisation’s board, we created a new strategic proposition…
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Redefining one of Australia’s favourite shoe brands to appeal to new generations. Truly Deeply builds on Homyped’s comfort heritage to reposition the brand as smart solutions for healthy feet. The new brand identity leverages the product’s technological and medical credibility to create a more aspirational…
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Creating the best mix of colours has never been so daunting. From print to digital, books to apps, the decision to finalise a particular colour palette for your project can be overwhelming at times. Colour combinations are a tricky business so why not gather the…
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Popular UK restaurant chain, Wahaca, has rebranded to appear more like its independent competitors. When I first visited London in 2005, I was shocked to find a chain café or restaurant on almost every corner, and struggled to find a local independent option. Fast forward…
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Consulting brand creates value for company, customers, and the community. Building on Hugh’s personal reputation in shared value strategy, we created a strong and distinctive consulting brand to engage corporate, philanthropic and public sector leaders. “Getting some good thinking into the brand identity process right…
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Loving this smart business card design created for Pasta Boy Pete, an Italian cooking instructor in Canada. They say the medium is the message, and in this case the clever crew at Rethink Canada have taken that as their mantra, laser etching the branding and…
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The Power of Brand Recognition. Global credit card brand Mastercard have announced they’ll be dropping the wordmark from their brand identity. For brands this is the holy grail of recognition and the equivalent of celebrities like Madonna or Kylie being referred-to by their first name…
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Where did 2018 Go? We had a great year, working with businesses of all shapes and sizes to create new propositions, launch new products and refresh brands across more than fifty different categories. We captured just some of that activity in this 12 second vid.…
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Yes, Colour of the Year is a thing, and an especially important thing for branding. For 20 years, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product, packaging,…
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Brand strategy, naming, design and packaging for Gen Z skin and hair care range. Innovative, all natural and eco-friendly, Umii is a new range of body and skin care products specifically designed for girls and guys aged 8-18. Real, assertive and bold, Umii doesn’t tell…
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You can now wear the iconic London Tube symbol on your shoes thanks to a new collaboration between Transport for London (TfL) and adidas: adidas x TfL Inspired by the design of the London Underground, there are now limited edition adidas trainers dedicated to each…
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A long overdue brand design update. The last time Microsoft updated the Office icons was in 2013, when selfies were new enough to become Oxford Dictionaries’ Word of the Year. In the half a decade since then the Microsoft product has undergone regular updates as…
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Designers can’t help it. It’s not our fault. We like to judge. We are picky. We like to openly criticise design, even if no one asked us our opinion. It’s in our DNA. We seriously can’t help it, fact. We are a collective who are…
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Colour plays an integral part in how we see, respond and feel about almost every aspect of our lives – brands included. “Feeling blue”, “caught red-handed”, “black sheep”, “white lie” – the list goes on. Colour plays such an integral role in the way we…
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Don’t try this with your branding at home Apple recently announced their upcoming event where the company is expected to announce their latest product developments. Stepping outside their standard invitation design for the event, Apple created 370 customised versions of their iconic brand symbol. For…
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Fontstand front page. What is Fontstand? Fontstand is a Mac app that lets you try fonts for free and rent them by the month for desktop use for a fraction of their regular price. Typotheque developed this app in collaboration with Andrej Krátky. Conceived by independent…
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Last night we hosted our annual charity event, Art with Heart, with all proceeds going to StartOut, a local health promotion charity providing regional outreach and mentorship programmes for young people of diverse sexuality and gender (DSG). StartOut has developed a unique online mentoring program purely from…
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Patchewollock, Fintan Magee Considered one of the world’s top places to road trip due to the never-ending open stretches of road, outback Australia is a dream come true for those wanting to venture off the beaten track. Now there is another reason which combines both…
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The Value of Good Advice. Recently I re-read Confessions of the Pricing Man by Hermann Simon, arguably the best book ever written on the subject of pricing. I’ve always seen the subject of pricing as directly connected to branding. As Simon says: “People have asked…
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The new brand identity for the U.S. Open fails to impress. Watching the U.S. Open tennis on the weekend I copped an eyeful of the tournament’s re-branding for the first time. Somehow I’d missed the commentary on the rebrand in the lead-up to the event’s…
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New proposition, name and identity for leading ultrasound educator and trainer. The new brand proposition provides Zedu with a compelling new brand story, messaging, personality and a new inviting tagline that encourages their learners to “see the difference, be the difference”. This was further reinforced…
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fix ur **bleep**ing logo. If I had a dollar for every time a business owner or marketing director has told me their clients and customers don’t care how their branding looks over the years, I’d be writing this article from my private island in the…
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Strange But True Packaging Design. Lyle’s in one of the UK’s leading brands of golden syrup, much loved throughout the British Isles. At first glance the visual language of the packaging design captures the heritage and tradition of both the product and the brand. Traditional…
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Where has all the brand personality gone? Call me old and grumpy, but there’s an emerging trend in brand identity design that has got my goat – the growing popularity of simple, type only brand marks. As a branding agency that breathes, eats and sleeps…
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Beer + artisanal craftsmanship + great design. What’s not to love about craft beer? Show me an consumer category dominated by large corporations, and I’ll show you a craft revolution waiting to happen. After decades of the world beer market being owned by the big,…
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Crayola’s crayons are part of our collective childhood. The brand is constantly innovating with new pastels, markers (texters) and other child friendly colouring equipment. But their foray takes things to a whole new market and shows the value of a strong brand visual language. They’ve…
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Leaders stick to their knitting. I recently read with great interest about the rebranding of global ad agency Ogilvy. The agency recently announced a global re-founding. “designed to clarify the company’s purpose, simplify its structure, and unify behind one single brand: Ogilvy.” Born in 1948…
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Digital agency rebrand brings to life a passion to create ambitious, purposeful digital products that amplify human potential. Working closely with the Squareweave team, Truly Deeply unlocked their compelling truth and created a new internal mantra of ‘purposeful solutions amplify potential’. This was then supported…
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We’re constantly working with start-ups and entrepreneurs looking to get their brand up and running on limited funding. Wondering what they can do to guarantee value from the process and ways to use the budget as efficiently as possible. Over my next two blogs, I’m…
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We’re constantly working with start-ups and entrepreneurs looking to get their brand up and running on limited funding. Wondering what they can do to guarantee value from the process and for ways to use the budget as efficiently as possible. So over my next two…
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New name, strategy and identity for major Canberra shopping centre Working together with key stakeholders, we helped refine and reposition one of Canberra’s main shopping centres. The new brand positioning, name and identity is now helping to re-engage the local trade area and excite tenants…
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Move over Comic Sans, Papyrus has now risen to the status of worst font in the world. Ryan Gosling championed this argument on Saturday Night Live, where he trashed the use of Microsoft Office’s font in Avatar’s title design. In the skit, Ryan tracks down the…
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Looking at the new launch videos for Google’s new Material design, I can’t help but feel they are locking the platform into uniformity. For all the talk of tailoring the look and feel of your apps brand, the tools provided seem at first glance to…
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Brand identity, naming and packaging for handmade Italian leather flats. Working collaboratively with the brand’s designer, we unlocked Camminos true differentiation. A unique blend of Italian provenance, quality leather and artisan craftsmanship is at the heart to the value proposition. This was then brought to…
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Should your brand identity design include a symbol? Working on a project currently we have a client keen to steer the creative process of their brand identity design in the direction of a logotype, that is a brand mark made-up of the word only without…
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It’s been a busy month for new business in Truly Deeply, which we’re all loving. Lots of new clients, new projects and interesting branding challenges for us to tackle. But one new business meeting in particular stands out at the moment, not because the size…
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A powerful, purpose led and culturally sensitive brand that protects, connects and inspires. The Keeping Place has a bold vision to be a sustainable digital cultural centre for all Indigenous Australians. Roberta Molson, Heritage Specialist at Fortescue Metals Group Ltd says the brand development process,…
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New brand and name for learning partner for the health and social care industries. The brand proposition, name and identity reflects Altura Learning’s ongoing work to innovate and expand geographically and across the health, disability and social sectors with the support of enhanced technology. The…
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Truly Deeply creates a powerful and distinctive new brand that connects business, policy makers and thought leaders. Carbon Market Institute’s General Manager & Company Secretary, Brad Kerin, says the new brand really embodies the Institute and has enabled them to increase their influence and impact…
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We do our fair share of packaging work here at Truly Deeply. We also work hard to make our work differentiated and valuable to our clients who are under constant pressure to produce their goods on the thinnest of margins. This is specially true with…
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The power of the brandmark McDonald’s Canada has proved the value of a good brand mark with it’s playful ‘Follow the Arches’ campaign by Cossette. The campaign consists of four simple billboards that crop the golden arches to provide freeway direction signage that goes beyond…
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New visual language and teaser campaign for Hyperdome shopping centre Truly Deeply has developed a new visual style to re-engage the local trade area and excite tenants. The brand refresh gives the shopping centre a much needed update to its image and builds excitement around…
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A little recognition It’s always nice to get some external recognition of the something we are so passionate about. We’ve been channeling our insights, interest and love for all things brand design into our blog since 2009. We have built a community of almost 200,000…
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A stylish brand that helps One Early Education Group stand out in an increasingly crowded market. Built around the essence of ‘The Thriving Child’, One creates an environment where infants and children can thrive in their daily interactions. The brand proposition drives a powerful platform…
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How much is the Nike logo worth? The story of Nike paying $35 for the design of their logo back in 1971 is the stuff of branding legend. Even allowing for inflation, that $35 branding budget equates to a pitiful $216 in today’s US$ –…
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First of all, lets start with this disclaimer. If you can’t be bothered to keep up with yet another social media app then there’s no need to find out more about Vero. Because that’s exactly what it is, but apparently ‘with a twist’. Vero is the…
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Imagine a world without brand design. Watching the opening round of AFLW over the weekend I spotted a sponsor sign that took me back to my childhood. The match was being played on a suburban ground in Adelaide and the huge metal sign was promoting…
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The Uber brand pivots like a tech start-up. In 2016 Uber launched uberMOTO in Hanoi and Ho Chi Minh City in Vietnam, allowing riders to catch a ride on motorcycles. Uber have always been clear that they are not a ride share business, not even…
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Branding from the creative and business hot spot, Seoul, Korea. Today we’re featuring a branding and packaging project created by our Korean partner agency; Metabranding, a brand consultancy in many ways similar to Truly Deeply. Our partnership is part of an ongoing focus for us…
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A Demonstration of our Credentials as Brand Identity Design Specialists It struck me recently that as a brand strategy and communications agency we’ve worked with a ton of brand identity clients over the years from an amazingly wide range of categories, and yet nowhere have…
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