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How Australia’s largest home entertainment brand is preparing for Amazon’s arrival in Australian. Recently ranked the 9th strongest brand in Australia, JB Hi-Fi is an Aussie success story but is this all about to change for the retail giant? Last week JB Hi-Fi’s Group Chief…

Recently we wrote about the healthiest brands in Australia and Pay Pal came in at number two on the list. This infographic by Play and Pay illustrates their  journey to becoming one of the worlds largest brands. PayPal is a Revolutionary platform transformed the world…

With the steady increase in readily available free stock imagery, I often wonder about illustrators and how they are staying afloat in the growing pool of image libraries. Are illustrators being put on the back burner because stock imagery is so easily obtainable? Or is…

The cost of a poorly designed brand identity. Parked at the traffic lights last week my attention settled on the kerbside branding for a new Snap Fitness gym that had recently opened in our neighborhood. I was immediately struck by the poor quality of their…

International research company YouGov releases the 2017 BrandIndex showcasing the best brands. The YouGov BrandIndex rates the overall health of the brand and takes into account consumers’ perceptions of a brand’s quality, value, impression, satisfaction, reputation and whether they would recommend the brand to others.…

This is an add to brighten your Monday morning, sure to make you smile and feel warm inside. Vogel’s celebrates diversity and uniqueness with an emotive and engaging TV commercial focussing on the real life stories of every day Kiwis. Goodman Fielder, with its creative partner…

Brand slogans/taglines are an essential element of advertising; typically short their job is to encapsulate what a brand is all about. Occasionally an advertising slogan/tagline comes along with that extra something special, it jumps out of the ad and takes on a life of its…

The power of design to beautifully deliver branding. Compared to most staff uniforms, flight attendants typically look pretty stylish, but with the bar being set at a high level, Chinese airline; Hainan is differentiating with haute courture. The airline brand’s new uniforms by designer Laurence…

Introducing a brand called Brandless™ (yes, trademark is noted). A start-up riding the unbranded trend and set to shake-up everyday retail in the USA and they’ve raised $50 million to get going. Way back when, our ancestors bought basics supplies from their local store. They…

Head of Salmat eCommerce, Ben Popplestone recently attended the Magento Imagine 2017 event in Las Vegas which brought together 2500 eCommerce experts from 45 countries to discuss the latest in online retail.  A hot topic at the event was the expansion of Amazon into new…

I’m sure we have all been there, sitting in front of the computer hoping for some divine creative inspiration to get the design juices flowing. You have trawled through your normal go-to inspiration sites but came up empty. You have made plenty of excuses to…

Brand values form an integral part of your brand. Drawing on the very soul of your organisation, they are designed to unite, inspire and guide brand-led behaviour, enabling employees and customers to emotionally connect with your brand. They also empower your people to deliver memorable…

From the same crew who brought us Wheely’s bike cafes, comes Moby Mart. A few years back we wrote about Wheely’s an organisation looking to disrupt the cafe market with their new model of pedal powered, solar powered, low on carbon footprint, high on smarts…

It was interesting last week to see Coca-Cola get some local blowback from Woolworths on their new No Sugar Coke. Coke, a cornerstone in most supermarkets has been attacked over the years from many angles: constantly by perennial #2 Pepsi with the taste challenge; for…

All Beer Brands Are Not Born Equal. Researching this new craft beer brand from the UK I came across an interesting stat. The fresh bread consumer trend that has swept the globe has led to more than 40% of the bread baked daily around the…

E for Excitement… and Brand Extension. Brand Extension isn’t always about launching more products with great sales potential in themselves. Sometimes the smartest brand extension plays are those that reinforce brand excitement and the values that made the brand loved in the first place. Uber…

Brand proposition and identity design creates powerful differentiation for specialist RTO advisory firm Truly Deeply developed a brand proposition and identity that brings to life the idea of ‘where success breeds success’. This is a powerful brand promise highlights a compelling and differentiated offer supported…

Have you ever had one of those moments where you’re drifting off to sleep and a great idea or solution pops into your head, only to be lost the next morning, unless you take time to get up and write your thoughts down? Or maybe…

Graffiti and street art have long been an engaging medium for voices of social change, protest, or expressions of community desire, proving it can be a positive force in our community. A good example of this is the response we have seen on the streets…

Global Retailer Aldo  – Bricks & Mortar Believers Global footwear retailer Aldo has seen amazing growth to more than 2,600 stores in 100 countries. Senior Vice President of Aldo Group, Nick Martire co-founded the Aldo Product Services division which generated $1 billion in retail sales…

  Building on a tradition to create a vibrant aged care brand for future The new brand identity builds on Fronditha Care’s strong reputation within the Australian Greek community to create a leader in the provision of aged care services for a multicultural audience. Zoe…

As we become more aware of the power and influence we have on the world through our consumer choices, more and more social enterprises are popping up to fulfil this need. The role of the social enterprise brand is not only to communicate the benefits…

Of Show Business & Branding A good mate of mine sent me an email this morning with a link to the trailer of The Greatest Showman, the first feature film of her great friend Michael Gracey. She was proud as punch and so she should…

In a fast changing digital world, we often get asked if business cards are still a necessity for your brand. While some people may see them as old fashioned, you would be surprised at how many people still like to carry cards and how important…

Diageo Plc to acquire Casamingos brand for $US 1 Billion. In four years, Clooney and Co have managed to create impressive brand value. Sure, they’ve achieved massive sales growth but take the people out of the brand and what are you left with? Diageo might…

No More Late Night Trips to the Pharmacy Coined a ‘digital pharmacy’ Capsule’s brand strategy is about adding simplicity and convenience to their category. Capsule launched in New York last year and  although only based in NYC currently, the business model provides an insight into…

Melbourne based multi-disciplinary artist and much loved ex Truly Deeply Designer Sahil Silk Roy is opening his very first solo show ‘Surface Tension’ at BSIDE Gallery in Fitzroy tonight and we as proud as punch for him. Silk Roy’s confidence as an artist, after painting hundreds…

It doesn’t matter how much you spend on strategy, branding, creative, media or reputation if there’s something wrong with your culture. As Uber is currently proving. It’s impossible in today’s society to mask an internal culture with brand. Sooner or later the truth will out…

Today’s guest article has been penned by the very smart people at eatbigfish. eatbigfish is a strategic brand consultancy with a single focus: challenger thinking and behaviour. Founded by Adam Morgan after he wrote Eating the Big Fish – the book that popularised the term ‘challenger…

Swedish home furniture brand Ikea continues to be at the heart of affordable stylish urban living. We always solute brands who continually look for interesting ways to engage and add value for the lives of their customers. That’s why we love this clever idea from…

Have you ever questioned how big the internet is? Like, we know its big, but HOW big? Similar to the stars that dot our universe, the exact number of websites seem to be forever multiplying, with no one really knowing the exact total. Here are…

Unhealthy is the New Healthy We spend a fair amount of time talking to and working with hospitality businesses from start-ups to chains who are all looking to nail the perfect customer proposition. Owning a small chain of three pasta bars myself, I’m all too…

Creating easy escapism for hipsters, Unyoked is all about easy disconnection in the wilderness. Unyoked is a simple yet smart brand story, built on some solid brand beliefs and brought to life with beautiful styled eco-cabins set in stunning semi-remote locations. The Unyoked brand philosophy…

Our Digitally Connected World Captured If you’re looking for evidence that the world of commerce has changed, just spend a minute mesmerized by a real time  representation of some of what’s happening on the web. In the time it takes to read this post there…

  With the average person spending around 1842 hours at work per year we believe happiness and a healthy work culture are an imperative part of day to day operations. Happiness at work has become serious business these days with more and more workplaces wanting…

What is it about motorcycle brands? Harley Davidson has long been held-up as an example of branding at its finest. There’s something about the emotional connection between people who love to ride motorbikes and the brands who effectively tap into that emotion that adds a…

Truly Deeply repositions commercial tower to create a new place brand in the heart of Melbourne’s Southbank. Working together with GPT and Frasers Property, Truly Deeply created a fresh and compelling new brand that stands out and connects with premium tenants in the highly competitive…

Feel like staying home this weekend? curling-up on the couch under a cozy rug in your PJs with candles burning, a glass of red from Vino Mofo, dinner from UberEats and a movie on Netflix?  Turns-out you’re not alone, but part of the global consumer…

What if we could start from scratch and re-design everything in our lives so that they were good for people, for the planet and for business? What if every product and service had an overhaul and it was developed not only with this thought but…

Inspiring audacious entrepreneurship for the next generation of business leaders Background The Wade Institute for Entrepreneurship is a new Institute that offers a Masters of Entrepreneurship course at Ormond College, Melbourne University, named after successful Australian entrepreneur, Peter Wade. ‘We are a smart nation but still too few…

Data is the new black – an interesting thought for the week. For the 20th century, oil was the most lucrative industry in the world spawning billionaires, creating wealthy nations from sand, and keeping antitrust regulators on their game. After fleetingly handing the mantle over…

Truly Deeply to host a lunch to support Live Below The Line and raise awareness for extreme poverty The Live Below the Line fundraising campaign helps Australians take action on poverty. This month, thousands of Australians have been putting change on the menu by feeding…

Following Australia’s lead, the UK introduces plain packaging laws for tobacco All advertising and branding of cigarettes is now banned in the UK. This follows similar laws introduced in Australia in 2012. For big tobacco brands, this is a massive challenge. They’ve effectively had almost…

For Mother’s day 2017, KFC US released a romance novella called Tender Wings of Desire. Interestingly, Mother’s Day is KFC’s best-performing day of sales in the year (sometimes truth is stranger than fiction). The book features Harland Sanders as the story’s love interest and seeks…

It’s reassuring to be reminded that we all make mistakes! Big thanks Ronald. Dave Ansett David is the founder of Truly Deeply, a brand agency with 25 years experience working with brands to position them for growth. His deep expertise is in the creation of…

So you want a website and you want it now. There are alot of easy ‘web page builders’ out there these days which allow you to create your website using the drag and drop method. That’s fine if you need to launch your site in…

Can Political Incorrectness ever be a valid brand communication strategy? OK, so this may be skirting the boundaries of sensitivity and taste, but sometimes the most interesting strategies are found where others fear to tread. When it comes to political correctness, most clients want to…

A brand narrative that’s built around Orchard Thieves’ simple worldview that if you start bold, you’ll end bold. Heineken’s cider brand, Orchard Thieves keeps true to the brand’s mantra of ‘Be bold’ with it’s latest ad. The story follows a group of friends on their…

A reminder of the power of visual language Banksy’s latest work located near the transit port of Dover in the UK is pure gold. Save

Being in the creative industry we’re always considering how we bring balance to our work and the world of design. We also love to look at things from different angles and points of view. We recently came across this artist Rocky Byun who takes the…

Prime Minister Malcolm Turnbull has declared he will “bring the school funding wars to an end” in a stunning policy turnaround. Malcolm Turnbull’s surprise announcement that the Coalition have decided to adopt David Gonski’s needs-based funding model for schools at a press conference yesterday accompanied…