Posts Tagged ‘Brand Identity’

07.29.10

The Truly Deeply 2010 Trend Report – The Visual Language of Brands

The Most Comprehensive Trend Report on the Visual Language of Brand Identity
Trends in the visual language of brand identity are driven by many factors from the ‘me-too-ism’ of designers and their clients mimicking the visual language of market leaders, to new and emerging trends such as ‘sustainability’ that draw a similar and en-mass visual response from designers all over the world. Over the past 12 months we have collected more than five thousand different brand expressions spanning almost every major industry and category of the western world.

Our 2010 Trend Report has been picked-up and re-published in blogs and marketing publications around the world – so by request we’re providing the report as one, complete pdf download (even if it is a whopping 6.8mb in size).

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07.27.10

Hyper Real Painting – A Rich Palette for Brand Storytelling

Came across these amazing paintings by Mark Goings, a realism painter with work featured in galleries all round the world. Love the subject matter – somehow it suits the more-real than real surreal feel of these pics (really!). The evocative feel of the images provides a rich palette for a thousand brand stories. For anyone who’s picked-up a paint brush – the technique is beyond sublime (if there’s such a place).

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07.05.10

Nike’s Bowery Stadium – A Fresh Creative Brand Space

Last month the latest Nike Stadium location opened its doors – the Bowery Stadium in New York City.
Nike Stadiums reflect the trend of many brands (especially those in retail) towards what we call soft brand messaging. Unlike traditional advertising whose function is to deliver a sharp proposition that communicates a specific offer, soft brand messaging is all about giving people a brand experience to create a positive emotional bond with a brand. Brands we care about, brands we believe are a reflection of the way we wish ourselves to be seen own a distinctly unfair advantage when it comers to making conscious and unconsidered buying decisions. Whether buying a $5 burger to a $500k sports car, when it comes to the heart ruling the head, those brands we love hold the whip hand.

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07.01.10

BP Re-design – Practice what you Preach

Keeping Your Brand Promises
The BP oil disaster has now been spewing oil since April 20th. It is a disaster of epic proportions. One wonders what will happen to BP. Its share price is down, the pipe still not repaired and it seems like the clean up is an impossible task. The images and videos that have been circulated the internet are both heart wrenching and frustrating.
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06.25.10

Rebranding a brand designer, the birth of Truly Deeply

The Front Door at Truly Deeply Studio

The Story of the Truly Deeply brand identity
It was shortly after the relationship between Storm and BrandDNA was made official that we made the decision. A decision we felt we would recommend to any client in a similar position. Stop wasting energy supporting two brands and focus your resources on one. It wasn’t that there was problems with the old brands, we loved them, and still do. It was that we had a new offer, that couldn’t be successfully represented by one or the other. So nearly three years ago, on a planning weekend down the Mornington Peninsula, we made the choice. It was time for Storm and BrandDNA to fade away and be replaced by a brand that truly represented the new brand design ethos of the new company.

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06.14.10

Aol. Brand Design Phase 02 – Nice Recovery Guys

You Only Get One Chance to Make a First Brand Impression
So the saying goes. And when Aol. launched their new brand identity last year, it was met with the type of disgruntled negativity reserved by marketers and brand designers for big corporates who make a meal of their opportunity to create a magical connection with the market as they tell their new brand story.

http://www.vimeo.com/12051077

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06.02.10

How to extend your Brand Experience? Ask the butcher!

Vic’s Meat, a standout example of best branding practice has done it again.

We’ve written before about the unique, rich and memorable brand experience that is Victor Churchill, a European-inspired designer shop of carnivorous inspiration in Sydney. Now the owners have developed a website and released an iPhone app, Ask the butcher.

Ask The Butcher - Screen shots

The Ask the Butcher App was created by the super talented guys at Blind Mice Studios.

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05.31.10

Coffee Avenue – A Great Brand Experience on Wheels

A new brand of coffee experience is warming the chilly city Brussels. Coffee Avenue is a beautifully restored VW that braves the chilly Belgium weather bringing hot drinks on wheels to warm the hearts. What better metaphor can there be for a brand with it’s proposition ‘baked-in’ – or should that be ‘roasted-in’. A great example of how small brands can be big on personality – creating a compelling reason for customers to flock to them, enjoy the experience and form deep, loyal connections. Check the pics below, all-in-all a wonderfully compelling little brand experience.

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05.31.10

A New Framework For Global Best Practice Annual Report Information Design – Part Six

annual report designers

Download Part Six of our Framework into Best Practice Annual Report Information Design; The ‘R’ Word; how do you identify and manage business risk? Read the rest of this entry »

05.24.10

When Brand Design’s Baked-In

Designed to be Different
The very best examples of brands that touch the soul are often those with the differentiating design ‘baked-in’. Too often design is seen as the bit that wraps around the (often identical) finished product. I spotted these beautiful Moonflower soaps. Moonflower is a high-end bath and body line from the US and looks like it has beautiful design sown-in to its very DNA.

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